Attribution models: Understand what our sales model is like to take actions to attract customers and optimize performance considering all marketing channels.
Traceability: Analysis of customers and their motivations to convert. Analysis of the products understands their importance. importance
Sentiment Analysis: We study the company's image on the different channels.
Analysis of Geo-Marketing and Time-Marketing: Study your business according to space-time.
Seasonality Time series models to understand seasonal behavior, anticipating sales.
Cost optimization: Understand which products to sell through the correct channel.
Generation of Campaigns - Search and Display: Analysis of relevant keywords, use of dynamic search ads (DSA), creation of online banners.
Optimize Campaigns: Optimize the performance of all digital marketing channels, understanding them as a whole and generating bidding models.
A/B testing: Use the difference in differences (DID) models for ads and evaluate their impact.
Cost reduction: Accuracy of campaigns, negativity of campaigns, and improvements in ads.
Clustering: Analysis of visits to generate commercial prospects.
Audiences: Generation and improvements in retargeting audiences.
Patterns: Findings of conversion patterns and leads.
Uplift models: Modelos predictivos de identificación de prospectos o clientes que podrían ser más rentables.
Segmentation: Modelos de Segmentación RFM y Behaviour en las sesiones.
Cost reduction: Offer the right product to the right customer at the optimal cost.
Cross-selling: Recommendation of a product to a consumer base on basket market analysis and evaluation of the different clusters.
Offer for each profile: Identify market opportunities and promote actions on prospects.
Tool automation: Software generation with Artificial Intelligence optimizes routine work or analytics.
Pricing Models: Adjust the price of products to obtain greater profitability.
Design retention strategy: Customer analysis to understand the correct loyalty strategy.
Text mining: Generation of text mining models to understand the keywords that assist the purchase and conversion.
Cost reduction: Generation of exact keywords from search queries and eliminating wrong keywords.
Dashboards for data interpretation.
Periodic reports with the variations of the KPI's.
We help you to intelligently identify customer groups that respond in one way or another to different stimuli. This way your campaigns can be more personalized and according to the customer's profile. We can also perform an expost analysis of campaigns to measure Response Rate and Elasticity on the defined clusters.
